Xiaomi Corporation Takes Aim At Japanese Smartphone Market

#Fujitsu #Apple #Xiaomi
Xiaomi Corporation a publicly-traded Chinese electronics company based in Beijing has announced plans to enter the Japanese smartphone market. The company which was founded in 2010 by Lei Jun makes an array of electronics products including the Mi Television android tv set-top box. Xiaomi became China’s largest smartphone company in 2014 after releasing its first smartphone in August 2011 and has grown to be the fourth-largest smartphone maker in the world. Xiaomi currently ranks as the second-largest smartphone supplier in China behind Huawei Technologies. The company has announced that it is entering the Japanese market with its Mi Note 10 Android which is priced substantially less than Apple which controls about 45% of the market. The Mi Note 10 which has a 6.5-inch display, high-resolution megapixel camera, and a battery boasted to last two-plus days, are taking direct aim at the Apple iPhone and domestic Japanese manufacturers' smartphones. The company is looking to shore up sales in the face of it’s shrinking market share in China, where it faced a 30% decrease in shipments during the last quarter. According to market analysts, Xiaomi must keep looking for new markets in addition to its growing market shares in India and Europe to offset the losses in the Chinese market. Xiaomi is looking to the Japanese market to help increase market share in the short term but is counting on global 5G technology to fuel long term growth in the smartphone market. The company currently has plans to roll out ten 5G smartphone models to tap into the new technology’s faster video streaming capabilities, which the Chinese state-sponsored carriers are currently constructing at home. The company is also looking to 5G smartphone sales in other lucrative markets such as India and Europe. Xiaomi is also hoping that trade issues between the U. S. and China will be solved to facilitate expansion into the U. S. market to take advantage of the huge potential for sales as the construction of 5G networks being constructed by the U. S. carriers reach completion. The company is positioning itself to be in a strong position to take advantage of the advent of 5G technology, which will spur smartphone sales in the foreseeable future.

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